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Flopped on a bed in a charmingly threadbare motel in Savannah, Georgia — tuckered but energized from our latest sally down the coast exploring mucky Civil War battlefields and unpeeling the layers of under-celebrated American architectural experiments — we couldn’t help but grumble: why were all our geeky digital tools optimizing all the fun out of our road trip, when what we wanted was adventure? Why couldn’t we — a bumbling Brit and an All-American nerd — !nd more of the little diners and small businesses and strange haunts that represented the people and stories of the 50 little countries that we found smashed together as the United States? Why were we getting routed to corporate chains and tourist traps that were caricatures of the America we loved?
Why couldn’t we use technology to dig up the weirder, funnier, more fascinating stories that were the reason we were on the road in the first place? The ultimate road trip companion tool didn’t exist. Why couldn’t we make it? Roadtrippers was launched in 2012, which happened to be the first year where domestic road travel rates finally began to rebound. It was pretty basic. But it was fun. And people loved it.
Seven years later, we boast 2.5 million monthly users. We’ve helped roadtrippers log over 7.6 billion miles — that’s enough to reach Mars and back 112 times. Our users log an average of 4 minutes on our site, while other brands right to survive six seconds of pre-roll. And we still thankfully feel like ourselves — a little o#. Definitely still bumbling and nerdy. And always in search of another story to share…