Writing for Impact

I help clients grow—through clear, strategic messaging that informs, engages,
and inspires. Whether you need a zippy line for social media, heart-warming
stories for an annual report, or anything in between, I can unearth the magic
words to move your audience.

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About

Cynthia Smith

Bringing compassion, enthusiasm, and tenacity to the table, I have helped over 150 clients in a wide range of industries market their products and services. Ironically, I don’t advertise. Clients learn from colleagues that they can rely on me to craft effective solutions.

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Like this process? We might make good partners!

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Portfolio

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Testimonials

“Cynthia understands what I want for our clients by asking questions and truly listening to the answers, resulting in her work staying within scope. She provides value from Day One. I find her writing easy to understand through its use of concise language and her ability to make the subject interesting. I highly recommend her.”

Dan Crask, Brand Shepherd (Client since 2005)

“Cynthia has the ability to consolidate details she gathers from interviews and research into articles that are informative, factual and interesting. She identifies key points to focus on, engaging the reader’s interest by showing her own interest in the subject. She can also be relied on to persevere when facing unforeseen snags.”

Grace DeGregorio, Living Magazines (Client since 1995)

“She is passionate about her subject matter and makes the person being interviewed feel very important.”

Bob Buechner, Buechner Haffer Meyers & Koenig (Client since 2014)

“I love working with Cynthia because she gets it. No matter the assignment, she turns around copy that is compelling, engaging and speaks the client’s language. She has a real skill for transforming technical information into easy-to-read soundbites that resonate.”

Bethany Meisinger-Reiff, Dragonfly Editorial (Client since 2017)

“Cynthia goes above and beyond what is needed. When reading her blog drafts for our clients, it’s as if she has done hours and hours of research on each topic. Her extra effort is always greatly appreciated.”

Adam S., Client since 2018

“Cynthia is a true professional and a great communicator.”

Charlie Kanet, Kanet Advertising (Client since 2010)

“Working with Cynthia on our company newsletter is a pleasure. She is a good conversationalist and genuinely interested in our employees. She has the ability to sense feelings and a desire to understand the perspectives of others. As a result, she is able to win employees over by writing concise articles that accurately depict the information shared. Cynthia is organized, responsive, and reliable. The quality of her work is consistent and she does a good job establishing and adhering to deadlines.”

Karen Kurtz, GMi companies (Client since 2019)
“As manager of my company’s freelance copywriting team, I valued three things most in team members: dependability, writing talent and client-pleasing ability. Cynthia always scored high in each area.”
Rick Dammert, EMI Network (Client since 2014)

Clients

Smith Communications Facebook

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